The Britons are splashing out on pets this Christmas.
Seasonal treats, toys, and food have seen an extraordinary surge in popularity, with Waitrose online reporting a 964% increase in Christmas pet line sales compared to last year.
At John Lewis, sales of seasonal-themed dog toys jumped by 98%, marking a significant uptick in festive pet pampering.
The rise of pet humanisation
Emma Clifford, associate director of food and drink research at Mintel, attributes this trend to the ongoing “humanisation of pets.”
In a report by The Guardian, Clifford notes, “Pets are increasingly seen as family members and stress relievers, with many owners willing to spend more on their pets’ care.”
This sentiment translates into spending patterns, with 18% of Britons prioritizing gifts for their pets over their significant others in 2023.
A Mintel survey found that 56% of pet owners would cut back on their own spending before reducing what they spend on their furry friends.
Even during challenging economic conditions, the bond between owners and pets remains strong.
Rising costs have forced some households to make difficult decisions, with some giving up pets for adoption.
However, the trend of pet indulgence continues to grow year after year, driven by the emotional value pets bring to their families.
Festive pet products in high demand
Retailers have expanded their offerings to meet the growing appetite for Christmas-themed pet products.
At Waitrose, popular items include roast-dinner-style pet food, Christmice toys, and Reindeer Bobble Balls.
Dog mince pies saw a 351% spike in page visits online, while Marleybones Lush Nosh Lamb Dog Food sales climbed 84% year-on-year.
Meanwhile, Forthglade Lamb & Chicken Trays experienced a staggering 343% sales increase, reflecting the demand for premium pet meals.
John Lewis also reported strong sales for items like Good Boy Pawsley Dog Xmas Stockings, which grew by 54% compared to last year.
Pets come first in British households
The growing popularity of pet gifts reflects a shift in household spending priorities.
Clifford notes that nearly three-quarters (73%) of pet owners prioritize their pet’s health over maintaining a clean home.
Pets are increasingly seen as family members, with many owners ready to splurge on them even as they cut back on other expenditures.
With seasonal pet product sales booming, retailers are seizing the opportunity to innovate and expand their ranges.
From mince pies for dogs to stocking fillers, Britons’ enthusiasm for spoiling their pets shows no signs of waning.
Waitrose’s Nicki Hobbs emphasizes, “This Christmas, our customers are looking to share the love with their pets, embracing them as key members of family households.”
This enduring affection for pets highlights why festive spending on animals remains resilient, making pets the center of holiday cheer for households across the UK.
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